Engage and educate your customers

Strategic messaging for customer communications that shares and promotes your move to .Insurance

Ensure a seamless transition to .Insurance

To ensure your customers arrive at your new .Insurance website and inbox, implement a 301 redirect from your old domain to your new domain, and add your .Insurance email addresses as aliases to your current email account. It’s also important to actively market the change to your customers.

Table of Contents

Why?

It’s important your customers understand what .Insurance is, and the heightened security and protection it provides when accessing your services online and communicating with you. Higher levels of trust from your customers can result in more engagement and better customer retention.

When?

We suggest you begin to market the change to customers and vendors two to three weeks ahead of launch to ensure a smooth transition.

How?

Most insurers and producers find the following forms of communication are a good way to inform and educate their communities about the move to .Insurance:

  1. Create your version of our Customer FAQ to share
  2. Announcement bar/homepage header-banner on ‘.com’ or your current domain
  3. Pre-launch educational email(s)
  4. Email auto-responders
  5. Email Signature
  6. New .Insurance site announcement bar, header-banner or pop-up

.com site announcement

On MM/YY we will move our website to ABC123.Insurance for an even more secure insurance services experience. Click here to learn more.” (Your Customer FAQ link)

Announcement Bars are an unobtrusive, easy way to add a one or two sentence message across the top of your website, notifying customers of your upcoming move to .Insurance.

Homepage Banners enable you to provide more information about your move to .Insurance than an ‘Announcement Bar’, and would also click-through to your Customer FAQ link.

Pre-launch educational email(s)

Email auto-responders

Customers:

On MM/DD/YY we’ll transition to ABC123.Insurance from our ABC123.com domain to provide you an even more secure insurance services experience. All visits to ABC123.com will redirect to ABC123.Insurance, and emails will forward from ABC123.com to our new addresses.

While website redirection and email forwarding will remain in place for the foreseeable future, please update any bookmarks and email addresses in your records. Our new .Insurance domain helps to prevent phishing attacks against our employees, customers, and vendors by providing a visual identification cue for our emails and website. Going forward, you should authenticate our emails and website simply by looking for the .Insurance. If it’s not .Insurance, it’s not us.

You can learn more about .Insurance Security here (Your Customer FAQ link)

Employees:

On MM/DD/YY we’ll transition to ABC123.Insurance from our ABC123.com domain to provide our customers even more secure insurance services. All visits to ABC123.com will redirect to ABC123.Insurance, and emails will forward from ABC123.com to our new addresses.

While website redirection and email forwarding will remain in place for the foreseeable future, please encourage customers to update any bookmarks and email addresses in their records. Our new .Insurance domain helps to prevent phishing attacks against our employees, customers, and vendors by providing a visual identification cue for our emails and website. Going forward, please remind customers to authenticate our emails and website simply by looking for the .Insurance. If it’s not .Insurance, it’s not us.

You can learn more about .Insurance Security here (Your Customer FAQ link)

Alias/New .Insurance addresses w/ forwarding

Thank you for your email. Our insurance company (or producer company) has moved to www.ABC123.Insurance for even more secure online insurance services and email communications (Your Customer FAQ link). Your email has been forwarded to my new email address which is: FriendlyInsurer@ABC123.Insurance. Please look for the .Insurance at the end of my email address in all future emails, and update your address book accordingly.

Email signature

You may have noticed my email address now ends in .Insurance, this is a security feature to help prevent phishing – please look for the .Insurance in our emails going forward to know you’re communicating with us.

New .Insurance site announcement bar, header-banner or pop-up

Welcome to our new .Insurance domain! We made the move to .Insurance for an even more secure insurance services experience. Please be sure to look for the .Insurance in all of our email addresses and in our website URL. If it’s not .Insurance, it’s not us.

(Your Customer FAQ link)

New .Insurance site announcement

Announcement bar, header-banner, or pop-up

Welcome to our new .Insurance domain! We made the move to .Insurance for an even more secure insurance services experience. Please be sure to look for the .Insurance in all of our email addresses and in our website URL. If it’s not .Insurance, it’s not us.

Add the .Insurance verified domain badge to your website

1. Download the verified badge zip file.

2. Add the badge image to your site footer or header. See Examples below.

3. Link the verified by .Insurance domain badge to https://register.insurance.