Need support and guidance?

Get answers to your .Insurance questions here.

Why .Insurance?

As a verified domain exclusively for the insurance community, .Insurance offers a secure online space for insurance services and communication. Your web and email address assures customers and employees of safe interactions, guarding against phishing and spoofed sites.

Be proud of your .Insurance domain – it boosts confidence in your online presence and is a robust security measure for your insurer or producer and your customers, protecting against the most common cyberattacks.

Getting a domain

Search, select, and get verified for a .Insurance domain. We’ll guide you through the steps to register your domain, including what to do if your desired domain is already taken.

Search for a domain and verify eligibility

To determine if a domain name is available for registration, use the Enter your .Insurance Domain search.

Only verified members of the global banking community are eligible to register .Insurance domains. View the eligibility requirements.

How do I apply for a domain?

Complete the Verification Application and .Insurance will contact you when they get started.

What if my domain is taken?

Some domain names are “reserved” by .Insurance or ICANN and are not available for immediate registration. Some of these names may become available for registration and please contact us for more information.

Register your domain

Once your Verification Application is approved, contact your .Insurance registrar of choice, so they can register your domain(s). View our list of Registrars.

Launching your domain

When it comes to launching your domain, there are specific requirements that set .Insurance apart from other domains. Learn how to securely launch and use your domain once it’s registered.

Complete security implementation

.Insurance requires compliance with a set of Security Requirements that are not mandated by the operators of other commercially available domains. Additionally, .Insurance registrars must adhere to all applicable .Insurance security requirements, policies and contractual obligations for creating and maintaining a trusted, verified, and more secure environment for your .Insurance domain.

You can choose to implement the security requirements yourself or use a vendor.

Implement security yourself with the help of our Implementation Guide

Your registrar, core provider, or other vendors can also help implement the .Insurance security requirements.

Complete migration from existing domain to .Insurance

See our Cybersecurity Checklist to make sure you’ve followed all the steps to securely migrate to your .Insurance domain.

Set up 301 redirect

You can continue using your current domain name and redirect traffic to your new .Insurance site using the ‘301 Moved Permanently’ response status code once your .Insurance domain is in place.

You can redirect your old domain indefinitely or for a defined period of time, which most insurers or producers do to ensure no web traffic is lost.

You’ll want to create email aliases so your current domain and .Insurance emails come into the same mailbox, and create the setting that all replies come from your .Insurance email address. Like the redirection, this approach ensures emails sent to your old domain are not lost.

Will I lose SEO value by using a .Insurance domain?

No, your new domain and site won’t lose SEO value when you redirect your traffic using the ‘301 Moved Permanently’ response status code.

Promoting your domain

When it comes to marketing the change to your customers, clear communication is key, including being able to answer any of their questions.

When to reach out to customers

We recommend beginning to educate customers two to three weeks ahead of launch. You will also want to educate your employees and inform your vendors well ahead of your move to .Insurance.

How to reach out to customers

The following forms of communication are a good way to inform and educate people about your move.

  • Create your version of our Customer FAQ below to share
  • Announcement bar/homepage header-banner on ‘.com’ or your current domain
  • Pre-launch educational email(s)
  • Email auto-responders
  • Email Signature
  • New .Insurance site announcement bar/header-banner/pop-up

Why should I market the change to customers?

It’s important your customers understand what .Insurance is, why it’s more secure, and what it means for their interactions with your insurer or producer.

How should I answer customer questions?

Our .Insurance Communications Guide contains templates and suggestions for helping customers understand the benefits to them of your .Insurance  domain.

Common customer FAQs include:

What is .Insurance?

.Insurance is a secure domain exclusively for verified insurers or producers, replacing historical domains. It ensures authentic communication via .Insurance email addresses and website URLs, providing confidence, trust, and security.

Why is .Insurance more secure?

.Insurance verifies all banks and mandates and monitors for compliance with the Security Requirements. The .Insurance cue adds visual authentication, enhancing protection against the most common cyberattacks (e.g., phishing, domain spoofing) that can lead to identity theft, business email compromise, and fraud.

Do I need to do anything differently with .Insurance?

Educate customers and employees to look for the .Insurance in your email address and website for authentication. Have your current domain forward to .Insurance, and remind visitors to update their contacts and bookmarks to your new email and website address in .Insurance.

Why haven’t all insurers or producers moved to .Insurance?

The move to .Insurance is a business decision each bank makes based on priorities and resources. Most .Insuranceers expressed the move was easier than they expected and strengthened their value to customers. Hear what .Insuranceers say about their move.

Need help or have questions? Talk to our team.

How can we help? Whether you’re looking for support with your existing registered .Insurance domain or completely new and ready to take the first steps, we’re here to talk.